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Journal

Notes from the studio

Craft, licensing, and how we ship premium themes.

Preview · Engineering
How we preview HTML, React and PHP themes
Static extract for HTML and React. Hosted demos for PHP. Figma embeds for design files.
Licensing
Regular vs Extended licensing, without the fog
One client site vs a paid product. Here is the split we use.
SEO
SEO checklist we ship with every theme
Titles, canonicals, schema, sitemap hooks, and heading discipline.