Journal
Comparisons
HTML vs WordPress, Alta vs Kalmara, and other honest splits.
HTML vs React vs Figma — what to buy
Pick the stack you will actually ship. A short buyer’s guide for HTML templates, React themes, and Figma kits.
HTML template vs WordPress theme: pick the stack you will maintain
WordPress is a publishing system. An HTML template is a finished set of pages. If you change copy a few times a year, the CMS is overhead you will pay for in updates, not in speed to launch.
Buy a theme or hire a designer — an honest split
A designer is for a problem nobody has already solved in HTML. A premium theme is for a problem that looks like a thousand other good studios: archive, commissions, contact, and photographs that must not be cropped into tiles.
Comparing Alta and Kalmara: two hospitality houses, not one hotel skin
Alta is timber, snow light, and a stay enquiry for chalets. Kalmara is limewash, linen, and a coastal house. Pick the climate in the photographs, not the one with more inner templates.
Northline vs Hauswerk for spatial brands
Northline is built work, drawings, and a practice enquiry. Hauswerk is finishes, spec sheets, and trade. Both are spatial. They are not the same website wearing different grey.
Fashion vs jewellery templates: lookbooks, not generic shop grids
Stride is cast, cloth, and a lookbook request. Aurelia is metal, stone, and a private viewing. Neither should look like a phone shop. If you need SKU grids, you may need software these packs refuse to impersonate.
Theme marketplace vs a custom website
A marketplace theme is a finished system you recast. A custom website is a research project you must staff for years. Buy the catalog when the industry already has a shape. Commission when your object has no analogue.
One-page versus multipage HTML templates
A one-pager is a letter. A multipage pack is a house. Bruma can live as a hush on a single scroll if the notes are few; a menu, a florist’s seasons, or a reservation path usually wants real URLs.